A Trustworthy Mens Salon Near Me

What exactly is a trustworthy mens salon near me?  Trustworthy means something is believed to be worthy of trust based on evidence supporting that fact.  A business cannot self-nominate itself as trustworthy.  That title is earned.  A business must do the work to be trusted and leave it to the customer to decide if it can be trusted.  

Trustworthy – adj.
trust·​wor·​thy

: worthy of confidence
specifically: being or deriving from a source worthy of belief or consideration for evidentiary purposes. Ex. a trustworthy informant

–Merriam-Webster Dictionary

There are four components to help clients determine whether a men’s salon is trustworthy:

• Credibility:  Does the salon have reviews from clients describing it as credible?
• Reliability:  Does the salon do what they advertise? 
• Intimacy:  Does the salon create an environment that feels safe and secure?
• Self-Orientation:  Does the salon staff focus on the client and the client’s experience?

To be trustworthy, a business will score well on all those four components.  Most often we equate trust in people and not in entities.  However, a business can conduct its business by valuing these four components.  In turn, the business’ customers will spread the word through reviews and testimonials.  Most potential customers will read reviews of prior customers to evaluate whether to do business with them.  My advice is to read those reviews keeping the four components that equal business trustworthiness in mind.  This piece of advice can help you read between the lines and determine if a business can be trusted. 

Salon Associates Build Trust Too

Men’s salon associates also need to build client trust just as much as the salon to earn the title of trustworthy.  Men’s hairstylists and barbers understand the importance of gaining a client’s trust.  They also know they must earn that trust regardless of the salon’s credibility.  Stylists and barbers earn client trust by following their own trust components.    

Steps Men’s Hairstylists Use to Build Trust

It’s important for men’s hairstylists to build trust with their clients. Building trust creates a solid foundation for long-term relationships, repeat business, and referrals.  So, how do stylists build trust with their clients?

1. Communication is key. We respond promptly to client questions, including emails, phone calls, and messages.  We are transparent and honest in our communication.  Stylists keep clients informed about any changes or challenges that prevent them from delivering the promised result.  We let our clients know we value their time and are committed to providing excellent service.
2. Deliver on our promises. If we say we are going to do something, we make sure we do it. We promise a certain level of quality and make sure we deliver on that promise.  Consistency in delivering on our promises builds trust over time.  If we run into a challenge that prevents us from living up to the promise, we stop and explain to the client exactly what challenges we are facing.  We provide alternatives and let the client participate in determining the solution. 
3. Be reliable. We show up when we say we will, and are consistent in our work.  We make sure we are available during posted working hours.  Expectations are established upfront so that our clients know what to expect from us, and then follow through on those expectations.
4. Listen to the client’s needs and concerns. We make an effort to understand the client’s hairstyle goals and daily challenges.  Stylists offer solutions that can solve those challenges, but we keep it simple so the client can replicate the style at home.  We are proactive in suggesting new hairstyles and products that are better suited to meet the client’s hair goals. 
5. Show clients we care. We go above and beyond to exceed the client’s expectations.  Remembering important details about the client’s hair or personal life is our goal and we ask about them when you see them again. We make an effort to create a personal connection and show clients that we genuinely care about their patronage.  Clients love being remembered and we understand how special that makes them feel.

Listening Builds Trust

I conducted an interview with a men’s hairstylist who was interested in joining FOR MEN Salon | Spa the other day.  This interview was a hands-on men’s haircut demonstration.  To demonstrate his haircutting skills and learn our technique, the stylist brought a model to the interview.  During the interview, I explained to the stylist our cutting technique and why this technique brings consistent and quality outcomes every time. 

We began with a consultation to hear what haircut the model wanted and his expectations.  The model stressed to us several times in the consultation what he did NOT want.  It was very apparent that this model was uncomfortable with a new stylist and a new hair-cutting technique.  It was my goal from that moment to establish trust with this model in order for him to trust my talent and my ability to listen to what he did not want in his haircut. 

I began the class focusing on the model’s needs.  First, I shared with him a little about me, and my background as a Master Men’s Stylist.  Then, I explained to him what I was doing while I was doing it to help put the model at ease.  My approach with the model also helped put the stylist at ease during the interviewed.  As we moved through the haircut, I continued to reassure the model and explained what we were doing as we were doing it. 

Halfway through the haircut, it was obvious the model began to relax and started to trust me because he saw that I was doing exactly what I said.  My words matched my actions, which is key to building client trust.  Three-quarters of the way through the haircut, the model was more interested in what was on the television than what the stylist and I were doing. 

That reaction was exactly what I hoped for. 

Taking the approach I did with this model, I gained his trust and it felt good.  By the end of the haircut, the stylist being interviewed was very impressed by the cutting technique we use. Plus, the model could not stop raving this was the “best haircut I have ever had”.  The model ended up saying yes to everything I suggested we do to his hair.  The stylist also thanked me for showing him how I build trust with a client and for a haircutting method that delivers results.

Trust is so important in being a hairstylist. This experience reminded me that establishing trust with the client must happen first before any service begins.  As a long-time hairstylist, I can sense when a client begins to trust me and recognize that I cannot take advantage of the opportunity the client has given me.  Trust can also be lost. I realize as well that I must keep building trust during our professional relationship.  When a stylist has built trust with a client and that client trusts the stylist, these are customers for life. These clients will do anything the stylist suggests.  That level of trust is the ultimate TIP a stylist could get–a lifetime customer.

Going Beyond The “Mens Salon Near Me” Search

Building trust takes time, but it’s worth the effort.  By communicating effectively, delivering on our promises, being reliable, listening to our client’s needs, and showing we care, we have built strong relationships with our clients that have lasted for years.  

In the 35-plus years of being behind the chair, I understand why clients continually Google “mens salon near me”.  They are looking for a trustworthy men’s salon and trustworthy stylists.  FOR MEN Salon | Spa has been in business for over 20 years and enjoys a rating of 4.7 out of 5 stars on Yelp.  Our clients confirm we are credible and reliable.  Our clients confirm we create an intimate space and focus our self-orientation on them.  Click the button below to book your next appointment with a trustworthy mens salon near me.